who
we are
Established as a private limited company with the SECP in Pakistan, Alif Innovations Pvt. Ltd. is a subsidiary of Alif Capital Holdings Limited (UK) to create a partnership based on technology, and noble values.
Alif Capital Holdings Limited was founded in 2014 in Central Asia. Alif offers an ecosystem of in-house developed financial and technological solutions: the most widely used financial app alif mobi, popular buy now pay later payment system, the largest online retail platform alif shop, and a cheap, fast and safe remittance system.
In Pakistan, Alif Innovations and Alif Capital will work together to build a market place, with their unique platform solutions to bring together retails, consumers, financial institutions, and technology providers.
$36M
run-rate revenue 2021930
employees900K
alif mobi users4.8%
NPLBBB Stable
MicroFinanza Rating
our values
We are like Alif
We value integrity, honesty, sincerity, and always tell the truth even if it takes us out of our comfort zone
Alif is ours
Each of us thinks and acts like the owner of everything that we do
We are unique
We break stereotypes and exceed expectations
We are not indifferent
We believe that caring is the noblest trait of a human's character
We control our “nafs”
We set goals beyond our desires and try to do everything on time
Progress cannot be without mistakes
We realize our mistakes, correct them and become better every day
Today we are better than yesterday
We always try to learn something new and make better everything that surrounds us
Power Up your
Purchase
Buy from your favourite brands. Power up your purchase
with Pay In Installments
All in One Place
Explore a range of products with our brand partners
Seamless
Payment Process
Secure, quick, and hassle-free powered by Meezan Bank
Easy Credit Scoring
Use your credit limit to Power Up Your Purchase with our partners
Invoice for Pay in Installments
Transparent installment plans - clear, manageable payments with no surprises.
Simplified payments
The fastest way to checkout
Secure, Reliable
and Integrated
Your trust and security are paramount. Our platform leverages advanced
cloud-based solutions, integrating seamlessly with AWS, NADRA, and our esteemed partners like
Meezan Bank, ensuring a safe, reliable, and smooth shopping experience.
Power Up your Purchase
Download now - scan the QR code to get started!
Our Partners
